At the beginning of my Internet Marketing career, I used to read lot of books and blogs about marketing. Most of them mentioned about how changing just a few words on your sales page can increase your sales. I did not believe this and always ignored this part. I am sure lot of Internet Marketers would feel the same like me. How can a word or two change the sales copy and make people buy my product? It can’t be possible. This is what I thought and if you think the same then you are wrong!
Changing a few words on your sales page does make difference. I have split tested similar sales pages with just a couple of words changed and the results I have seen were remarkable. This also goes for any writer who is involved in making sales or writing something like a blog post, a book etc. Here are a few examples that have worked for me.
Get A Copy Of XYZ Product Here – Loser
Grab Your Copy of XYZ Product Today! – Winner
For products that have a freebie with them, focusing more on the freebie has given me better results. For example, there is a free iPhone case with every iPhone I am selling. My sales copy would include:
Get Your FREE iPhone Case Today!
For health related products, it is important to get personal with the person reading your page and something like this work.
Get Your Weight Loss Product Today!
See Yourself Fit in That Old Jeans. Start Today!
or
Lose Those Extra Pounds Right Now!
Things like getting emotional, personal and comparisons work a lot. Hence, creating a sales page with all these ingredients will always work.
If you are still not convinced, I have a small video for you which will make you think before you write something the next time. Enjoy the video:
Changing a few words on your sales page does make difference. I have split tested similar sales pages with just a couple of words changed and the results I have seen were remarkable. This also goes for any writer who is involved in making sales or writing something like a blog post, a book etc. Here are a few examples that have worked for me.
Get A Copy Of XYZ Product Here – Loser
Grab Your Copy of XYZ Product Today! – Winner
For products that have a freebie with them, focusing more on the freebie has given me better results. For example, there is a free iPhone case with every iPhone I am selling. My sales copy would include:
Get Your FREE iPhone Case Today!
For health related products, it is important to get personal with the person reading your page and something like this work.
Get Your Weight Loss Product Today!
See Yourself Fit in That Old Jeans. Start Today!
or
Lose Those Extra Pounds Right Now!
Things like getting emotional, personal and comparisons work a lot. Hence, creating a sales page with all these ingredients will always work.
If you are still not convinced, I have a small video for you which will make you think before you write something the next time. Enjoy the video:
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